BA in COMMERCE AND MARKETING
Commerce and Marketing is probably the most practice-oriented major among BSc programs in economics. It provides fundamental business and economic knowledge that offers an unrivaled range of potential directions of career and further training. The areas of marketing, PR, advertising and communication are all open highways for our graduates.
The program is designed for individuals who:have strong verbal and written communications skills, who are vigilantly observant and up-to-date on what is happening in the world of business, and who are interested in the concept and operation of commerce and marketing.
Career opportunities:
- experts working for the commerce and marketing departments of multinational and national companies;
- experts working for advertising and PR agencies;
- managers of start-up businesses;
- experts in the non-profit sector.
Program content:
Tendencies in Marketing and Advertising; Marketing Communication; Branding; Media Planning; Business Presentation and Correspondence; Communication Skills Development Training; Case Studies in Marketing; Marketing and Film; Training in How to Handle the Media ; International Marketing; Country, Region and City Branding; Market Research; Political PR; Logistics; Psychology of Advertising; Symbols in Advertising; Advertising Planning; Events Organization; Organizational PR; Web 2.0; Web Design.
As part of the program all foreign students have the opportunity to attend a course in “Hungarian as a second language” free of charge!
“If your interests are not confined to the strict world of numbers or economics itself but you also feel the need to look behind the façade to identify and comprehend deeper underlying processes, I can wholeheartedly recommend the Commerce and Marketing program. In addition to mastering the tricks of marketing planning, at BKF you will also learn how to present and communicate it in the most effective way.”
Dr Árpád Papp-Váry PhD, College Associate Professor, Head of Program, renowned authority on brand building in Hungary
“Most people have no idea of what they buy or why they do what they do. I used to have the same problem but since I have been studying marketing, sociology and economics at BKF, I have improved a lot. And it has become very clear to me that I will be able to use that knowledge not only in my work but also in real life.”
Gergő Papp, second-year student of the Commerce and Marketing program
“Employers expect us to train graduates who are able to adapt very quickly and who have the right skills and knowledge to meet the challenges of their respective jobs. Recruiters also highlight the importance of fluent second language competencies and effective communication skills for those seeking a business career. Thus, we keep a sharp focus on both skills at our program fostering commerce and media students to study part of their professional classes in a foreign language. Furthermore, they can also improve their knowledge at a host of foreign universities and colleges due to the extensive network of partner institutions of BKF. During my studies I also had my share of exposure to international learning experiences at foreign higher education institutions and I believe that BKF has everything individual students need to acquire rich business knowledge and skills besides becoming part of a truly amazing community.”
Gábor Rekettye, College Senior Lecturer
Degree: BA Commerce and Marketing
Qualification as specified in the diploma: Economist in Commerce and Marketing
Duration: 6+1 semesters
Language of instruction: English
Starting date: September each year
Admission requirements:
- Completed secondary school studies
- Intermediate knowledge of English (e.g.: IELTS min 5.0; TOEFL iBT min 61)
Tuition fee:
• For EU students and citizens of the EEA member countries : 1200 EUR / semester
• Special promotion for Turkish citizens: 1200 EUR / semester
• For non-EU students: 2100 EUR / semester
10% "Early bird" discount:
Students who send all necessary application documents and transfer the tuition fee until below deadline will receive 10% discount.
Application deadlines:
• For EU students and citizens of the EEA member countries: 31st July, 2012.
• Early bird for EU, Turkish students and citizens of the EEA member countries: 30th June, 2012.
• For non-EU students: 15th July, 2012.
• Early bird for non-EU students: 15th June, 2012.
For more information please CONTACT US!